Payment Fintech Brand

This B2C payment brand was tired of appearing on the 3rd to 5th page on Google while losing potential customers to competitors ranking on the first page. However, they didn't want to run Google Ads, as their financial resources couldn't cover the cost.
Then they reached out to the Edgerank agency to rank organically when potential leads are about to make a purchase and attract them to their site.

Here is how we partnered with the team

Phase 1: We audited their blogs to identify underperforming content and ran a competitor analysis to uncover opportunities.

Phase 2: We conducted keyword research to identify purchase-intent keywords they can rank for and created a content strategy around them.

Phase 3: We rewrote all underperforming content and optimized it with relevant keywords to rank on search result pages.

Phase 4: We published new, high-quality product-led content targeting potential leads who need their products.

Phase 5: We closely monitored results in Google Analytics and Semrush to measure performance, identify gaps, and optimize content.

12 Months After

The brand has the following metrics:

Organic traffic worth $67,000

Consistently appears on Google’s first page for purchase-intent keywords.

Earns brand mentions from AI overviews and LLMS, such as ChatGPT, for relevant user queries.

The brand went from losing customers to competitors due to low visibility to attracting premium customers organically every single day.

Grow your business organically

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